DC Shoes is a leader in skateboarding shoes and apparel. Our tenure there helped see a resurgence of DC Shoes and bring them back to it's rightful place as the top skateboarding brand.
The inspiration was to take classic, workwear inspired fabrics, details and silhouettes and create high performance, functional pants and shorts that didn't loose a clean and simple look in the process. The business goal was to turn a struggling category into the brand's driving category. This program helped DC Shoes recapture floor space at key retailers and has performed well for all.
*Photos by DC Shoes.