Island Fin Design is a staple in the Hawaii surfing community. Owner, Steve Mock, has been hand making high performance surfboard fins on the North Shore of Oahu since the 1970's.
The Pacific Project partnered with Island Fin Design to create a new, clean branding image. Handcrafting product has never been more relevant than it is today. Creating a timeless, simple logo treatment was key in linking his old world craftsmanship with today's modern surfing community.
The Pacific Project also helped create a collection of graphic t's to compliment the fins at retail.
*Photos by Alana Mock.