Aloha Exchange is a unique retail concept on the island of Kauai that offers a selection of private label product as well as emerging surf culture brands.
The Pacific Project partnered with Aloha Exchange to design and develop a fully custom boardshort that was made in Hawaii. The print was inspired by iconic locations, people and scenes specific to the island of Kauai. Lifted trucks, chicken fighting, local campgrounds and a Kauai legend were a few of the images we drew in the print. Aloha Exchange wanted the boardshort to be made in Hawaii but still be highly functional surf performance. Features like 4-way stretch fabric, reinforced stitching and a low profile front closure system were used to execute their vision.